MSB Staff

•	Jerry Mendl
•	Dave Schoengold
•	Geoff Crandall
•	Doreen Seely

Geoffrey C. Crandall
Vice-President, MSB Energy Associates

Principal Areas of Expertise

Demand-side Management and Energy Planning

Electric Industry Restructuring

Energy Policies and Institutional Analysis

Low-income Energy Services

Experience

Crandall joined MSB in January 1990. His focus is on the effect of industry restructuring on policies involving DSM programs, energy efficiency, public benefits and low-income customers. Crandall has analyzed and proposed modifications to utility demand-side programs in twelve states, and has conducted workshops on restructuring and energy efficiency in over 20 states. He has appeared before public service commissions across the US as an expert witness. He participated in assessments of proposed restructuring policies in such states as Pennsylvania and Iowa.

Crandall has often worked on highly politicized issues under very tight deadlines. Crandall led the MSB team providing technical assistance to the Low Income Governing Board and four electric utilities in California who collaborated in efforts to redesign low-income energy services in that state.

Crandall has investigated and developed energy efficiency and load aggregation programs in Pennsylvania, New York, Michigan and California.

Background

Before joining MSB, Crandall served at the Michigan Public Service Commission, where he was the Director of the Demand-Side Management Division.

Other Distinctions

Crandall served as Chair of the NARUC Energy Conservation Staff Subcommittee from 1986-1989. He has lectured and made presentations to many groups on demand-side programs and least-cost planning, including two NARUC-sponsored least-cost planning conferences, NARUC Regional Workshops, the Wisconsin Public Service Commission's Integrated Resource Planning Workshop, the 1990 Michigan State University Graduate School of Public Utilities and the U.S. Department of Energy.

Mr. Crandall has written several articles published in the Public Utilities Fortnightly and Electricity Journal, Natural Gas Magazine, and a number of proceedings for the Biennial Regulatory Information Conference and the American Council for an Energy-Efficient Economy.

Education

Bachelor of Science in Business and Pre-Law, Western Michigan University.

Phone: 608-831-1127, extension 304

MSB Energy Associates, based out of Middleton Wisconsin, delivers comprehensive energy consulting services. We provide professional, timely, and cost-effective services to businesses, government agencies, consumer and environmental organizations, and utilities.